Promotion and marketing consultants wanted

Background

Self Help Guides seeks people interested in helping others to work with our authors in promotion and marketing of guides. The positions are full time or part-time, the location is your home.

The intention is to offer to authors support of people with some enthusiasm for the philosophy, who are familiar with the web, or willing to learn, and who are willing to invest some or many hours each week in promoting the authors guides.

The tasks are all web based, there is no direct selling and no face-to-face contact. The aim is to tell people about a guide or guides and encourage them to visit the site. There is strong support from Self Help Guides in preparing and developing promotion and market plans for guides or series of guides, and the role is seen as one of doing the tasks as opposed to creating plans or achieving sales goals. Although it is expected that the support promotion and marketing person will add to sales, for if they do not then there is little point.

We suggest you download our ‘Authors Guide to Self Help Guides’ as initial background to the role and to expectations of authors and guides.

Partnership with the author

The role is a partnership with the author. No formal contract is drawn, but all arrangements are managed by Self Help Guides and must be agreed to by Self Help Guides. Equally, any termination of the agreement is arbitrated by Self Help Guides.

A consultant may work with one author or with several, depending on the number of guides able to be produced by the author. In general we recommend that a consultant works in areas that relate or overlap, that means that encouraging one group to the site to purchase one guide will introduce them to other related guides in which they could be interested.

The partnership is by the Internet so a promotion consultant in Los Angeles, USA, may support an author in Phuket, Thailand.

We prefer to see long-term arrangements developed between author and promotion and marketing consultant. That way we believe all parties will benefit most. The author focused on developing and writing guides, the promotion consultant focused on locating and developing web based contacts that bring the guide to the attention of people likely to be interested.

Benefits of being a Self Help Guides Marketing and promotion consultant

ü Involved in an area of education aimed at bringing personal satisfaction and personal growth to people.

ü Able to work from home in own time, because of it is Internet the work can be done any time during the day or night.

ü Flexible in relation to commitments to children or family or work. Tasks can be stopped and started depending on time available.

ü Does not involve direct pressure of making sales.

ü Does require attention and creativity in identifying sites and possible promotion opportunities.

Income expectations

It is not easy to predict how well a guide will sell, it depends on the quality of the guide, we will work hard to ensure best quality, how many people want the guide and how hard it is to find those people. See Authors Guide to Self Help Guides for further background information.

Assume that both the author and the promotion consultant wanted to be full time on guides. Assume a satisfactory full-time income for each of them is US$30 000 per year. Also assume that they agreed to split the royalties 50:50, then they would need to generate 40 000 sales of the guide per year, at US$1.5 royalty per guide, to give them each US$30 000.

For a single guide this would probably be difficult, and unlikely. However, if the author produced 20 guides, and these were in the same category or related, then the goal would become much easier. For example, if the topic was gardening, and the author had 10 guides on growing better roses, and 5 on various other shrubs, and 5 on preparing soils for different types of plants, then each guide would reinforce sale of the others.

Self Help Guides is party to the agreement, and all monies due will go to each person according to the agreement. So if it is 50:50, then Self Help Guides will automatically pay half the royalty to each person and will continue to do so until any agreed termination of the arrangement.

Type of activity

ü Identifying discussion site for the author to join. Encouraging the author to enter the discussion.

ü Locating sites on which to list the guide and gaining listing.

ü Encouraging affiliates, click here to see Affiliates wanted.

ü Locating groups likely to be interested in the guide, gaining permission to present the guide to those people then presenting the guide.

ü Assisting to prepare the promotion and marketing plan for each guide.

Support from Self Help Guides

ü Maintain the site high on the lists of search engines.

ü Retain each page describing each guide high on the list of search engines.

ü Retain each author page high on the list of search engines.

ü Provide advice on ongoing marketing and promotion.

ü Enable cross exchange of good promotion ideas between consultants.

ü Facilitate developing a marketing plan for each guide.

ü Facilitate developing a marketing plan for each category each year.

Registration of interest

We do not always have authors immediately seeking consultants, but we have authors and guides being prepared continuously. Please register below if the role of a marketing and promotion consultant is of interest to you. We will immediately register your interest. If we have a suitable author we will contact you and re-affirm your interest. We will then put you through our program of testing to assess skills and suitability. The outcomes of the tests will be relayed to you immediately they are collated, and the decision made.

Registration of interest to become a promotion and marketing consultant

	Name
	Email Address
	Physical Address
	Address 2
	City
	State/Province
	ZIP/Postal Code
	Country
	Areas of interest, category - click here to view category and sub category listings. You may nominate up to three.	1.
		2.
		3.
	Experience in preferred area of interest
	Experience in second area of interest
	Experience in third area of interest
	Do you own a computer?	Yes No
	Are you already on the Internet?	Yes No
	Own web address (if you have one)
	References (2), people we may contact to assess your character
	Other relevant information
	Enter security code:
	Click SUBMIT