If you seek best possible understanding of how to structure and manage a business to achieve best possible operating profit then this guide is for you. While seemingly dealing with fundamentals, it in fact develops the understanding and the instincts essential for every manager if they seek to be as effective as they can be. This aspect of management, that is this indepth understanding and insight into the factors that shape profit and how to best manage those factors is then best supported by indepth insight into how to get the behaviours needed from the people to achieve the required numbers in the profit and loss.

If you seek sharper and much more effective action and focus as a manager and leader in business. Even if you think you know and understand profit, this guide will likely surprise you, and make you think even harder about the profit profile as the crucial and essential planning tool of the manager and of management teams.