| Benefits to author | Benefits to SelfHelpGuides |
| 1. | Excellent royalty. Royalty of US$1.5 per download. At the intended price of US$4.99 that is 30% of retail. | World rights to both electronic and hard copy of the works. Rates are the same for hard copy, if any sales then cost of print, cover, and post added to standard price with no additional margin. |
| 2. | Regular cash flow. Paid every month or on every 50 downloads which ever the greater (cumulative on several books). | No royalty on first 50 copies to cover set up costs. |
| 3. | Promotion. Each book has its own web page, promoted through the site and through specific advertising for the book. Also each author has own promotion web page. | Plenty of exposure of the site ensuring increasing number of hits and sales. Active promotion by the author of own books to news groups, associations and other web sites. |
| 4. | Transparent administration. Each author has own private web page where they can check sales and account. System automatically records sales at the admin site. | Commitment by authors to develop skills, knowledge and expertise at producing excellent guides for the category in which they write. |
| 5. | Copyright. Each book copyrighted registered. A security system is built into the site monitoring unauthorized use of the books. | Confidence of the authors that this is a win-win system. |
| 6. | Editorial and creative support. To help motivate and build the creative effort. | More and better books at the site. Guides that offer better and more insightful advice to people enabling them to achieve what they want. |
| 7. | Ongoing involvement. Commitment to develop and improve all the works based on user feed back and advice. | All books updated each year. Regular feedback on the effectiveness of the guides. |
| 8. | Make good living. Either as a hobby or as a full time author, it is hoped a significant number of authors will eventually be devoted to the full time preparation and development of selfhelpguides. | Ongoing success of the site, both in terms of author end user and satisfaction, but also in terms of financial success for the company and the author. |
